Hej, we’re Klarna
We’re setting the new standard for how to shop and pay–the smarter, distinctly Swedish way.
Hej, we’re Klarna
We’re setting the new standard for how to shop and pay–the smarter, distinctly Swedish way.
Smarter shopping starts here
At Klarna, we're redefining the shopping experience to help people get more out of their money. Here's how:
Pay your way: Choose from interest-free payment plans and customizable payment options.
Earn while you shop: Convert cashback to money in your Klarna balance.¹
Secure shopping: Keep your data safe using advanced encryption and 24/7 fraud monitoring.
Our history
Made in Stockholm
Three young Swedish entrepreneurs had a brilliant idea—but not the best name. Kreditor became Klarna in 2010.
Unicorn status unlocked
In 2012, Klarna reached a significant milestone with a $1B+ valuation, recognizing our rapid growth and market impact.
Klarna's family grows
In 2014, Klarna acquired SOFORT, creating Europe’s fastest-growing online payments group.
A bold new era
In 2017, Klarna transformed from blue to bold pink, and secured a full banking license, expanding our capabilities to serve customers.
The Klarna app arrives
Launched in 2018, the Klarna app provides users with tools for smarter shopping, budget management, and seamless payments across online and in-store experiences.
The smart spending leader
As of 2025, Klarna is a leader in digital payments, offering flexible payment options, cashback, and financial tools to millions of shoppers worldwide.
The numbers don't lie
120m
active consumers
1.2m+
merchants
3.4m
transactions per day
26
countries supported
Trusted by the world's most loved brands
Meet the board
The board is Klarna’s top decision-making body, overseeing strategy, operations, and corporate governance to ensure accountability to both the organization and investors.
Get to know our culture
With offices around the world, our global team blends start-up energy with a drive to create bold, impactful change and redefine smarter spending.
Want to find out more?
Learn more about our latest news or how to contact us.