This document describes how we use technologies such as cookies, web beacons, browser local storage and device fingerprinting (together “tracking technologies”) on the site, and your choices regarding this use.
The tracking technologies we use typically enhance our services towards you. Some of the functionalities we offer on our site actually need tracking technologies to work at all, other tracking technologies simply make our services smooother for you. We categorize the tracking technologies we use as follows:
Necessary tracking technologies – These tracking technologies are necessary for the website to function and can’t be switched off in our systems. You can set your browser to block or alert you about these tracking technologies, but it could result in parts of the site not working properly.
Example of data collected: Your preferences when it comes to the use of tracking technologies on Klarna.com, ensure that you are always presented with the correct interface and when you last changed those preferences.
Retention period: Up to 1 year, as of your last visit.
All the necessary tracking technologies are set by Klarna and not by any third party except for AB Tasty which is set by a third party. AB Tasty’s privacy policy can be viewed
.Does Klarna share the collected data with a company that may use it for its own purposes? No.
Performance tracking technologies – These tracking technologies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular, and see how visitors move around the site. They also help us understand where our users are coming from. If these tracking technologies are declined, no user specific information related to our site performance will be stored.
You can choose to not give consent to the tracking technologies in this category.
Example of data collected: What pages you browse or the time you spent on the page, what type of device you use, how long it took to load a page and what country you are browsing from.
Retention period: Up to 3 years, as of your last visit.
All the performance tracking technologies are set by Klarna except Hotjar which is set by a third party. Hotjar’s Privacy policy can be found
. We also use Google Analytics, you can find their terms .Does Klarna share the collected data with a company that may use it for its own purposes? No.
Targeting tracking technologies – These tracking technologies may be set and used by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They don’t store personal data, but are based on uniquely identifying your browser and internet device. If you don’t allow these tracking technologies, you will experience less targeted advertising.
You can choose to not give consent to the tracking technologies in this category.
Example of data collected: Behavioral data, e.g. what actions you took. Demographic data, e.g. which country or city you were browsing from.
Retention period: Up to 180 days, as of your last visit.
All targeting tracking technologies are set by Klarna except Google Doubleclick. Google’s Privacy policy can be found
.Does Klarna share the collected data with a company that may use it for its own purposes? Yes, and their privacy policies can be found here:
, , , , , .Your browser or device will typically offer settings regarding the use of tracking technologies. For example, you may be able to block all tracking technologies, accept only first-party tracking technologies, or delete all tracking technologies on your browser. Please see your browser’s or device’s reference information to learn how to adjust your settings.
More information
We encourage you to review our
Contact us
Klarna has a Data Protection Officer and a team of data protection specialists working solely with data protection and privacy. We also have a special team of customer service specialists for data protection matters. You can always reach us at
Klarna Bank AB (publ) is the responsible entity (data controller) for the processing of your personal data as described above. Klarna Bank AB (publ) is subject to Swedish data protection legislation. Visit
for further information on Klarna.This tracking technology notice for Klarna.com was last updated on 27 January 2021.