Tracking technology notice for Klarna.com/ch/en

Klarna.com Tracking Technology Notice

This document describes how we use tracking technologies such as cookies, pixels, web beacons, browser local storage and device fingerprinting (together “tracking technologies”) on the Klarna.com site, and your choices relating to these technologies.

What are tracking technologies?

The technologies we use are small pieces of information or code that a website transfers to or accesses from your computer or device to store, and sometimes track, information about you. An example of these are cookies that let websites remember information about you and your preferences, manage different features and content, store searches, and personalize content. Some cookies only last while you use our site. Some cookies are used to remember you when you visit again, and will last for longer.

What type of tracking technologies do we use?

The tracking technologies we use typically enhance our services towards you. Some of the functionalities we offer on our site actually need tracking technologies to work at all, other tracking technologies simply make our services smooother for you. We categorise the tracking technologies we use as follows:

Necessary tracking technologies

Some of these tracking technologies are necessary and can’t be switched off in our systems. These are technologies where the storage of (or access to) information is essential rather than reasonably necessary. For instance, we need to use these in order to provide a service to you or ensure our website functions, where it is in our legitimate interest to do so (balanced with your rights). Additionally, these tracking technologies can be strictly necessary in order to provide a service that you have signed up for, in which case we rely on the contract we have with you. We may also need to use them to comply with a legal obligation that we are subject to. You can set your browser to block or alert you about these tracking technologies, but it could result in parts of the site not working properly.

Example of data collected: Your preferences when it comes to the use of tracking technologies on Klarna.com to ensure that you are always presented with the correct Klarna experience, your tracking technology consent preferences and when you last changed them, or information about your participation in referral programs or eligibility for discounts or other benefits through Klarna.
All the necessary tracking technologies are set by Klarna and not by any third party except for AB Tasty which is set by a third party. AB Tasty’s privacy policy can be viewed
here
.
Does Klarna share the collected data with a company that may use it for its own purposes? No.

Name	Purpose	Supplier (first/third)	Session/Persistent	Expiry
ABTastyDomainTest	AB Tasty is our AB Testing tool testing different versions of Klarna.com towards customers to determine which version works best.	Third party	Session	0 days from your last visit to the site.
OptanonConsent	It stores information about the categories of cookies the site uses and whether you have given or withdrawn consent for the use of each category.	Third party	Persistent	365 days from your last visit to the site.
OptanonAlertBoxClosed	It is set after you have seen a cookie information notice and enables us to not show you the message more than once.	Third party	Persistent	365 days from your last visit to the site.
session_utm_content	It is used to defend against Cross Site Request Forgery.	Third party	Session	0 days from your last visit to the site.
ABTasty	AB Tasty is our AB Testing tool testing different versions of Klarna.com towards customers to determine which version works best.	Third party	Persistent	388 days from your last visit to the site.
session_utm_medium	This cookie is generated as part of the sign-in process and used to defend against Cross Site Request Forgery (CSRF)	Third party	Session	0 days from your last visit to the site.
session_utm_source	It is used to defend against Cross Site Request Forgery.	Third party	Session	0 days from your last visit to the site.
session_utm_campaign	It is used to defend against Cross Site Request Forgery.	Third party	Persistent	0 days from your last visit to the site.
ABTastySession	AB Tasty is our AB Testing tool testing different versions of Klarna.com towards customers to determine which version works best.	Third party	Persistent	0 days from your last visit to the site.
_dc_gtm_UA-xxxxxxxx	It is associated with sites using Google Tag Manager to load other scripts and code into a page.	Third party	Persistent	0 days from your last visit to the site.

Performance and analytics tracking technologies

These tracking technologies allow us to count visits and traffic sources so we can measure and improve the performance of our site and are only ever used with your consent. They help us know which pages are the most and least popular, and see how visitors move around the site. They also help us understand where our users are coming from. If these tracking technologies are declined, no user specific information related to our site performance will be stored.

You can choose to not give consent to the tracking technologies in this category.
Example of data collected: What pages you browse or the time you spent on the page, what type of device you use, how long it took to load a page and what country you are browsing from.
All the performance tracking technologies are set by Klarna except Google Analytics, you can find their terms
here
.
Does Klarna share the collected data with a company that may use it for its own purposes? No.

Name	Purpose	Supplier (first/third)	Session/Persistent	Expiry
_ga_xxxxxxx	It is used to distinguish unique users by assigning a randomly generated number as a client identifier.	Third party	Persistent	729 days from your last visit to the site.
_gclxxxx	It is a Google conversion tracking cookie.	Third party	Persistent	90 days from your last visit to the site.
_ga	It is used to distinguish unique users by assigning a randomly generated number as a client identifier.	Third party	Persistent	730 days from your last visit to the site.
_gid	It stores and updates a unique value for each page visited.	Third party	Persistent	1 day from your last visit to the site.

Targeting tracking technologies

These tracking technologies may be set and used by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They don’t store personal data, but are based on uniquely identifying your browser and internet device. If you don’t allow these tracking technologies, you will experience less targeted advertising. You can choose to not give consent to the tracking technologies in this category.

Example of data collected: Behavioural data, e.g. what actions you took. Demographic data, e.g. which country or city you were browsing from.
Does Klarna share the collected data with a company that may use it for its own purposes? Yes, and their privacy policies can be found here:
Google Marketing Platform
,
LinkedIn
,
Meta
,
Microsoft (Bing)
,
Semasio
,
Snapchat
,
Reddit
,
Twitch
,
Twitter
.

Name	Purpose	Supplier (first/third)	Session/Persistent	Expiry
_gat_xxxxxxxxxxxxxxxxxxxxxxxxxx	Google Analytics - Used to limit the amount of data recorded by Google on high traffic volume websites.	Third party	Persistent	0 days from your last visit to the site.
test_cookie	A Google cookie. The website will set the "test_cookie" on the user's browser. If the browser accepts the cookie, it means that cookies are enabled and the website can set other cookies as well. If the browser does not accept the cookie, it means that cookies are not enabled and the website may not function properly.	Third party	Persistent	0 days from your last visit to the site.
CONSENT	Google uses the ‘CONSENT’ cookie, to store a user’s state regarding their cookies choices.	Third party	Persistent	6110 days from your last visit to the site.
YSC	This cookie ensures that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge.	Third party	Session	0 days from your last visit to the site.
VISITOR_INFO1_LIVE	Used by youtube to detect and resolve problems with the service.	Third party	Persistent	365 days from your last visit to the site.
_gclxxxx	Some cookies and other technologies are used to measure ad and campaign performance and conversion rates for Google ads on a site you visit. For example, cookies that start with ‘_gcl_’ are primarily used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. Cookies used for measuring conversion rates are not used to personalise ads. ‘_gcl_’ cookies last for 90 days.	Third party	Persistent	90 days from your last visit to the site.
_fbp	This helps deliver our advertising when you visit Facebook or a digital platform powered by Meta after visiting our website.	Third party	Persistent	90 days
_scid	Used for Snapchat pixel to identify unique visitors and track behaviour. This cookie allows advertisers to target the visitor with relevant advertisements.	Third party	Persistent	180 days.
_sc_at	Used for showing relevant advertising based on user's movement on Snapchat.This cookie is used for tracking in targeted advertising.	Third party	Persistent	365 days.
_uetvid	UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website and also measure the effectiveness of advertising.	First party	Persistent	13 Months.
_uetsid	This contains the session ID for a unique session on the site This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website and also measure the effectiveness of advertising.	First party	Session	0 days.

How can you control the use of tracking technologies on the site?

Your browser or device will typically offer settings regarding the use of tracking technologies. For example, you may be able to block all tracking technologies, accept only first-party tracking technologies, or delete all tracking technologies on your browser.

The effect of disabling cookies depends on which cookies you disable but, in general, our site may not operate properly if all cookies are switched off.

If you want to disable cookies on our site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.

We set out here steps to follow for the most widespread browsers.

Microsoft Internet Explorer

Select the Tools menu > Internet Options
Click on the Privacy tab
Click on Advanced within the Settings section and select the appropriate setting

Google Chrome

Select Settings > Advanced
Under Privacy and Security > Content settings.
Click Cookies and select the relevant options

Safari

Select Preferences > Privacy
Click on Remove all Website Data

Mozilla Firefox

Choose the Tools menu > Options
Click on the Privacy icon
Select the Cookie menu and select the relevant options

Opera 6.0 and further

Choose Files menu > Preferences
Select Privacy

We may also separately prompt you regarding our use of cookies on the Site.

More information

We encourage you to review our

Privacy notice

for further information on the processing of your personal data.

Contact us

Klarna has a Data Protection Officer and a team of data protection specialists working solely with data protection and privacy. We also have a special team of customer service specialists for data protection matters. You can always reach us at datenschutz.ch@klarna.com.
Klarna Bank AB (publ) is the responsible entity (data controller) for the processing of your personal data as described above. Klarna Bank AB (publ) is subject to Swedish data protection legislation. Visit

www.klarna.com

for further information on Klarna.

This cookie notice for Klarna.com was last updated on 11/09/2023. We may update our use of cookies from time to time and consequently we may update this cookie notice. We therefore recommend that you check this cookie notice regularly.

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