Pay now, click, done

Direct payments that increase conversions.

For one-off purchases, a low-friction payment with great UX increases conversions. One click experience for Klarna’s existing customer base with autogiro mandates. For first time customers the set-up with autogiro is 100% digital using bankID and takes only seconds. Customer identification and pre-fill results in a three-fold increase in conversions.

Recurring payments that lower churn.

For recurring purchases money is taken from the customer’s bank account via autogiro each month without any customer action. Tokens with no expiration date are backed by invoice as fallback should a payment from bank account fail. Lowering passive churn in this way can greatly increase customer lifetime value. Using direct debit for recurring purchases results in half the failure rate of cards.