This document describes how we use tracking technologies such as cookies, pixels, web beacons, browser local storage and device fingerprinting (together “tracking technologies”) on the Klarna.com site, and your choices relating to these technologies.
The technologies we use are small pieces of information or code that a website transfers to or accesses from your computer or device to store, and sometimes track, information about you. An example of these are cookies that let websites remember information about you and your preferences, manage different features and content, store searches, and personalize content. Some cookies only last while you use our site. Some cookies are used to remember you when you visit again, and will last for longer.
The tracking technologies we use typically enhance our services towards you. Some of the functionalities we offer on our site actually need tracking technologies to work at all, other tracking technologies simply make our services smooother for you. We categorise the tracking technologies we use as follows:
Some of these tracking technologies are necessary and can’t be switched off in our systems. These are technologies where the storage of (or access to) information is essential rather than reasonably necessary. For instance, we need to use these in order to provide a service to you or ensure our website functions, where it is in our legitimate interest to do so (balanced with your rights). Additionally, these tracking technologies can be strictly necessary in order to provide a service that you have signed up for, in which case we rely on the contract we have with you. We may also need to use them to comply with a legal obligation that we are subject to. You can set your browser to block or alert you about these tracking technologies, but it could result in parts of the site not working properly.
Example of data collected: Your preferences when it comes to the use of tracking technologies on Klarna.com to ensure that you are always presented with the correct Klarna experience, your tracking technology consent preferences and when you last changed them, or information about your participation in referral programs or eligibility for discounts or other benefits through Klarna.
All the necessary tracking technologies are set by Klarna and not by any third party.
Does Klarna share the collected data with a company that may use it for its own purposes? No.
Name | Purpose | Supplier (first/third) | Session/ Persistent | Expiry |
OptanonConsent | It stores information about the categories of cookies the site uses and whether you have given or withdrawn consent for the use of each category. | Third party | Persistent | 365 days from your last visit to the site. |
OptanonAlertBoxClosed | It is set after you have seen a cookie information notice and enables us to not show you the message more than once. | Third party | Persistent | 365 days from your last visit to the site. |
session_utm_content | It is used to defend against Cross Site Request Forgery. | Third party | Session | 0 days from your last visit to the site. |
session_utm_medium | This cookie is generated as part of the sign-in process and used to defend against Cross Site Request Forgery (CSRF) | Third party | Session | 0 days from your last visit to the site. |
session_utm_source | It is used to defend against Cross Site Request Forgery. | Third party | Session | 0 days from your last visit to the site. |
session_utm_campaign | It is used to defend against Cross Site Request Forgery. | Third party | Session | 0 days from your last visit to the site. |
klarna_modals_* | This cookie is used to remember if a user has interacted with our website message modal. | First party | Persistent | 365 days |
These tracking technologies enable the website to provide enhanced functionality and personalisation to make the content of the site more specific for you as a user. If you don’t allow these tracking technologies, all of the functions we use to personalise the site will not function properly.
Name | Purpose | Supplier (first/third) | Session/ Persistent | Expiry |
abtest | This cookie is used for keeping information about which user experience version of the site a user is assigned to. | First party | Persistent | 12 hours |
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These tracking technologies allow us to count visits and traffic sources so we can measure and improve the performance of our site and are only ever used with your consent. They help us know which pages are the most and least popular, and see how visitors move around the site. They also help us understand where our users are coming from. If these tracking technologies are declined, no user specific information related to our site performance will be stored.
You can choose to not give consent to the tracking technologies in this category.
Example of data collected: What pages you browse or the time you spent on the page, what type of device you use, how long it took to load a page and what country you are browsing from.
All the performance tracking technologies are set by Klarna except Amplitude, you can find their terms
.Does Klarna share the collected data with a company that may use it for its own purposes? No.
Name | Purpose | Supplier (first/third) | Session/ Persistent | Expiry |
_gclxxxx | It is a Google conversion tracking cookie. | Third party | Persistent | 90 days from your last visit to the site. |
mprtcl-v4_* | This cookie is used by mParticle to distinguish unique users on the website It also stores information about the current session. | Third party | Persistent | Stored until you delete it. See below for more information on how to delete tracking technologies. |
mprtcl-prodv4-* | Used by mParticle to identify tracker | Third party | Persistent | Stored until you delete it. See below for more information on how to delete tracking technologies. |
pr_ti | This cookie is used for storing information about the users´ traffic source and landing page | First party | Session | 0 days from your last visit to the site. |
lskw | This cookie stores the last keyword a user searched for on the website | First party | Session | 0 days from your last visit to the site. |
pr_sid | This cookie holds a website specific randomized session id used to track user behaviour and preferences | First party | Persistent | 30 minutes |
pr_uid | This cookie holds the website user id and is used for tracking user behaviour and preferences | First party | Persistent | 365 days |
pr_mt | This cookie is used to hold a list of all stores a user has clicked on from the website | First party | Persistent | 100 days |
pr_eid | This cookie is used for holding external click identifiers from traffic partners such as Facebook, Google, and Bing. | First party | Session | 0 days from your last visit to the site |
These tracking technologies may be set and used by our advertising partners to build a profile of your interests and show you relevant adverts on other sites. They don’t store personal data, but are based on uniquely identifying your browser and internet device. If you don’t allow these tracking technologies, you will experience less targeted advertising. You can choose to not give consent to the tracking technologies in this category.
Example of data collected: Behavioural data, e.g. what actions you took. Demographic data, e.g. which country or city you were browsing from.
Does Klarna share the collected data with a company that may use it for its own purposes? Yes, and their privacy policies can be found here:
, , , , , , , , .Name | Purpose | Supplier (first/third) | Session/ Persistent | Expiry |
test_cookie | A Google cookie. The website will set the "test_cookie" on the user's browser. If the browser accepts the cookie, it means that cookies are enabled and the website can set other cookies as well. If the browser does not accept the cookie, it means that cookies are not enabled and the website may not function properly. | Third party | Persistent | 0 days from your last visit to the site. |
YSC | This cookie ensures that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge. | Third party | Session | 0 days from your last visit to the site. |
VISITOR_INFO1_LIVE | Used by youtube to detect and resolve problems with the service. | Third party | Persistent | 365 days from your last visit to the site. |
_gclxxxx | Some cookies and other technologies are used to measure ad and campaign performance and conversion rates for Google ads on a site you visit. For example, cookies that start with ‘_gcl_’ are primarily used to help advertisers determine how many times users who click on their ads end up taking an action on their site, such as making a purchase. Cookies used for measuring conversion rates are not used to personalise ads. ‘_gcl_’ cookies last for 90 days. | Third party | Persistent | 90 days from your last visit to the site. |
_fbp | This helps deliver our advertising when you visit Facebook or a digital platform powered by Meta after visiting our website. | Third party | Persistent | 90 days. |
_scid | Used for Snapchat pixel to identify unique visitors and track behaviour. This cookie allows advertisers to target the visitor with relevant advertisements. | Third party | Persistent | 180 days. |
_sc_at | Used for showing relevant advertising based on user's movement on Snapchat.This cookie is used for tracking in targeted advertising. | Third party | Persistent | 365 days. |
_uetvid | UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website and also measure the effectiveness of advertising. | First party | Persistent | 13 Months. |
_uetsid | This contains the session ID for a unique session on the site This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website and also measure the effectiveness of advertising. | First party | Session | 0 days. |
Your browser or device will typically offer settings regarding the use of tracking technologies. For example, you may be able to block all tracking technologies, accept only first-party tracking technologies, or delete all tracking technologies on your browser.
The effect of disabling cookies depends on which cookies you disable but, in general, our site may not operate properly if all cookies are switched off.
If you want to disable cookies on our site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use.
We set out here steps to follow for the most widespread browsers.
Google Chrome
Select Settings > Advanced
Under Privacy and Security > Content settings.
Click Cookies and select the relevant options
Safari
Select Preferences > Privacy
Click on Remove all Website Data
Microsoft Edge
Select Settings and more > Settings > Privacy, search, and services
Make sure Tracking prevention is set to On
Select the appropriate level of tracking prevention
Mozilla Firefox
Choose the Tools menu > Options
Click on the Privacy icon
Select the Cookie menu and select the relevant options
Opera 6.0 and further
Choose Files menu > Preferences
Select Privacy
We may also separately prompt you regarding our use of cookies on the Site.
More information
We encourage you to review our
for further information on the processing of your personal data.Contact us
Klarna has a Data Protection Officer and a team of data protection specialists working solely with data protection and privacy. We also have a special team of customer service specialists for data protection matters. You can always reach us at privacy@klarna.ie.
Klarna Bank AB (publ) is the responsible entity (data controller) for the processing of your personal data as described above. Klarna Bank AB (publ) is subject to Swedish data protection legislation. Visit
This cookie notice for Klarna.com was last updated on 18/10/2023. We may update our use of cookies from time to time and consequently we may update this cookie notice. We therefore recommend that you check this cookie notice regularly.