Agentic Product Protocol
Powering product discovery in agentic commerce
Backed by Klarna’s product data infrastructure and global merchant network, Agentic Product Protocol connects merchants and AI platforms through structured, real-time product data, helping AI agents find, compare, and recommend millions of products for shoppers across the globe.
100m+
products
400m+
prices
1b+
prices processed daily
Open standard
Klarna’s Agentic Product Protocol is an open, community-driven standard designed to make product data accessible and interoperable across the web. Anyone—from merchants to aggregators to AI developers—can implement the specification to make product and offer information discoverable by any compliant AI agent or platform.
Built for agents and merchants
Designed to make every product searchable and comparable across the web, the Agentic Product Protocol offers agents structured, AI-readable data that enables accurate product discovery and reasoning, while allowing merchants to make their products instantly discoverable in agentic search experiences—without needing to manage separate integrations or listings.
Powers chat- driven product discovery
The Agentic Product Protocol provides the structured foundation that allows AI agents to search, filter, and understand products by attributes like size, local availability and price, not just keywords. From “pink wireless headphones” to “sustainable running shoes,” or “the best espresso machine for small kitchens,” the Agentic Product Protocol enables rich, contextual search results that reflect real products, real merchants, and real-time availability—all feeding directly into agentic checkout protocols.
Make your products searchable by any agent
Implement the Klarna’s Agentic Product Protocol specification to structure your product data for agentic commerce, so that any compatible AI agent can discover, understand, compare your products, and accelerate conversions for your products.
If you connect through the Agentic Product Protocol API, you can simply send your existing product feeds in any standard format:
, , , or custom CSV/JSON feeds. Klarna automatically processes and structures your data to match the protocol specification, making your products instantly searchable and comparable across agentic platforms without extra work on your side.Ingest any feed format
The Agentic Product Protocol API accepts data in common industry formats making it simple for any merchant or aggregator to connect. If you already maintain one of these feeds, you can reuse it directly as this Agentic Product Protocol API works alongside existing channels to make your products discoverable by AI agents with no extra setup.
Structured for agentic search
All incoming data is normalized into a taxonomy with consistent product IDs, attributes, and offers. This allows AI agents to understand, compare, and reason over products instantly. We do the heavy lifting, so it’s quick and easy for you to implement.
One connection, every channel
Integrate once, and make your data available to any AI agent, platform, or marketplace that speaks the same protocol—no reformatting, no duplicated effort.
AI product discovery that works for everyone
Merchants
Reach more customers by making your products discoverable through AI agents, search experiences, and chat-based shopping. Expose your catalog once through the Agentic Product Protocol, and let agents handle the rest—no new integrations, storefronts, or ads required.
AI agents
Embed structured product discovery directly into your application. The Agentic Product Protocol lets agents understand, compare, and recommend real products with live prices and availability—powering richer shopping, recommendation, and decision flows.
Data providers and platforms
Expand your value by standardizing and distributing product data through a shared protocol. The Agentic Product Protocol makes it easy to aggregate, normalize, and expose product feeds in a format optimized for AI reasoning and agentic workflows.
Merchants
Instant product discovery in AI platforms
Integrate with Klarna’s Agentic Product Protocol to participate in agentic product search experiences within AI platforms. Easily grow reach as your products become instantly discoverable by agents that understand the Agentic Product Protocol schema.
Frequently asked questions
Any AI agent, merchant, or aggregator can use the Agentic Product Protocol to participate in agentic product discovery. Agents can implement the open specification or connect directly to the Agentic Product Protocol API to surface structured products and offers in their interfaces. Merchants and aggregators can align their data to the Agentic Product Protocol or reach out to be included in the Agentic Product Protocol API to make their products discoverable.
Any AI agent that supports the protocol can query Agentic Product Protocol-compatible product data. This means your products can appear in AI search experiences with agentic platforms that adopt the standard.
No. Each AI platform manages its own process for how product data is surfaced or ranked. Implementing the Agentic Product Protocol ensures your data is available and compatible—visibility depends on each platform’s integration model.
Yes. The Agentic Product Protocol API supports common feed formats including Google Merchant, Facebook Catalog, Shopify, and generic CSV or JSON feeds. Merchants can connect using their existing infrastructure without reformatting data by
to be included in the the Agentic Product Protocol API.Standards for open and intelligent AI discovery
As shopping moves from websites to AI-driven experiences, the internet needs a shared standard for how products are represented and understood by agents. Klarna developed the Agentic Product Protocol to define a common language for how AI agents, merchants, and aggregators exchange product data, enabling open, structured, and trustworthy discovery across the web.
We built the Agentic Product Protocol as an open, collaborative standard, and we welcome contributions and feedback from developers, merchants, and AI platforms.