The integration combines familiar Sofort payment process with the smoother, more secure payment experience and global reach of Klarna.

Berlin, 18 July 2024 - Klarna, the AI-powered global payment network and shopping assistant, today announced the integration of Sofortüberweisung into the Klarna environment. With this, Klarna consolidates two well-known services: The Sofortüberweisung function will from now on be available as part of the Klarna Pay Now product range. The aim is to increase the security of the checkout process for both consumers and merchants and to optimize user-friendliness. Consumers in Germany will continue to see the name "Sofortüberweisung" in their payment process.

With this innovation, consumers can now track their Sofortüberweisung payments within the Klarna app and make payments without having to re-enter their payment details. With this feature, Klarna not only improves convenience for users, but also increases the security of transactions. The integration of Sofortüberweisung into the Klarna payment experienceapp enables seamless and secure payment processing, providing users with a higher level of trust and protection. This is because the Klarna user account, which is equipped with two-factor authentication, offers a safer and more secure transaction environment. To access these functions, customers must now create a Klarna account. 95% of Sofort customers have already taken this step.

David Sykes, Chief Commercial Officer: "We are integrating Sofortüberweisung into the Klarna environment to offer consumers and merchants the best of both worlds: the familiar Sofort payment process combined with the smoother, more secure payment experience and global reach of Klarna. The combined product is better for merchants and consumers, and also a platform for Klarna to expand the functionality of Sofortüberweisung globally."

The improved user-friendliness has led to a 5% increase in the conversion rate for consumers who use Sofortüberweisung integrated into Klarna.

Klarna has already brought Sofortüberweisung bank-to-bank payment service into the Klarna payment environment and launched it across some of Klarna’s other markets globally, including the UK earlier this year.