New Feature Launches with Guitar Giveaway across Klarna Social Channels
NEW YORK, NY (May 26, 2020) – Klarna, the leading global payments and shopping service, today announced that it has partnered with Fender, the world’s leading musical instrument manufacturers, marketers and distributors, in the US. Customers shopping for the iconic American brand’s musical instruments, gear and digital products on Fender.com can now take advantage of Klarna’s flexible payment option to pay in four equal, interest-free installments or get low interest financing for up to 36 months. To celebrate the launch of the partnership, Fender is giving away a Classic Vibe ’70s Stratocaster® to one lucky winner through Klarna’s social media channels.
“We are excited to partner with Klarna to bring music into more lives, especially now when many of us are spending a lot of time at home learning new skills,” said Tammy Van Donk, Fender’s EVP of Sales, Americas and EMEA. “We are always looking for ways to make music accessible to more people with our dealer partners and directly through Fender. By giving players alternative payment options through Klarna on Fender.com, we’re opening up an opportunity for musicians of all levels to explore creativity and continue their musical journey.”
Fender recently offered three months of free online guitar, bass or ukulele lessons through its Fender Play® platform, offering people a creative outlet while many spent more time indoors. Due to high demand, Fender expanded the program to offer free lessons to the first 1 million users who sign up. Fender cites the benefits of playing a musical instrument, which include physical, mental and emotional benefits, like boosting the immune system, reducing stress, and increasing creativity, patience and self-confidence.
“In recent weeks, we’ve seen musical instrument purchases made through Klarna’s app in the US increase significantly, suggesting that people have been seeking to bring more music into their lives as they weather stay-at-home orders,” said David Sykes, Head of US at Klarna. “We are proud to launch our partnership with Fender to help musicians, from professionals to beginners, shop for the brand’s famous instruments with a greater level of financial control and flexibility.”
Klarna is the pioneer and global leader of buy now, pay later and the future of shopping. With 85 million customers and more than 200,000 retail partners worldwide, the Klarna e-commerce platform and app provide consumers with flexibility and control, while creating a smoother way to shop and pay.
For more information, download the app or visit @klarna.usa on Instagram.
About Klarna
We make shopping smoooth. With Klarna, consumers can buy now and pay later, so they can get what they need today. Klarna’s offering to consumers and retailers includes payments, social shopping and personal finances. Over 200,000 merchants, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress, have enabled Klarna’s innovative shopping experience online and in-store. Klarna is the most highly valued fintech in Europe, with a valuation of $5.5 billion, and one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,000 employees and is active in 17 countries. Klarna’s North American offices are in Columbus, Ohio; Los Angeles; and New York. Klarna Credit is issued by WebBank, member FDIC. For more information, visit klarna.com.
About Fender Musical Instruments Corporation:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends.
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