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Hej, we're Klarna

We stand for a simpler, fairer way to manage your money: flexible, transparent and built around you. Everything in one place, so you stay in control.

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Hej, we're Klarna

We stand for a simpler, fairer way to manage your money: flexible, transparent and built around you. Everything in one place, so you stay in control.

Klarna App Home Screen

Your everyday money app

We started as a way to pay smarter at checkout. Today, Klarna is the everyday money app that helps 120m people manage spending, payments, and rewards,* all in one place.

  • Flexible payments: Choose to pay now, later or over time for more control over your schedule.¹

  • Manage and grow your money: Keep money in your personal account, send it when you need to, and put the rest into savings.

  • Earn while you shop: Unlock cashback,² perks and rewards with a Klarna membership.³

  • Secure shopping: Keep your data safe with advanced encryption and 24/7 fraud monitoring.

* Product availability varies by market.

Our history

Klarna old logo

Made in Stockholm

Three young Swedish entrepreneurs had a brilliant idea back in 2005, but not the best name. Kreditor became Klarna in 2010.

Growth graph

Unicorn status unlocked

In 2012, Klarna reached a significant milestone with a $1bn+ valuation, recognising our rapid growth and market impact.

Sofort logo

Klarna's family grows

In 2014, Klarna acquired SOFORT, creating Europe’s fastest-growing online payments group.

The Smoooth brand

A bold new era

In 2017, Klarna transformed from blue to bold pink and secured a full banking licence, expanding our capabilities to serve customers.

Klarna app

The Klarna app arrives

Launched in 2018, the Klarna app provides users with tools for smarter shopping, budget management and seamless payments across online and in-store experiences.

Three Klarna Cards in silver, black metal, and rose gold falling through the air.

Pay your way, everywhere

In 2025, Klarna launched the Klarna Card and paid membership plans, letting customers pay flexibly anywhere Visa is accepted,⁴ and unlock perks like boosted cashback, travel benefits and subscriptions.⁵

NYSE facade with pink Klarna banners and "Pay your way" text.

Klarna goes public

In September 2025, Klarna Group plc listed on the New York Stock Exchange (NYSE: KLAR), opening a new chapter as a public company.

Person holding a phone and using the Klarna app.

The smart spending leader

As of 2026, Klarna is a leader in digital payments and banking, offering the Klarna Card, membership plans and flexible payment options that help millions of people pay, earn and manage money every day.

The numbers don't lie

120m

active consumers

1.2m+

merchants

3.4m

transactions per day

26

countries supported

Trusted by the world's most loved brands

Nike
Nike
2% cashback in the app
Orange juice pyramid

Meet the board

The board is Klarna’s top decision-making body, overseeing strategy, operations, and corporate governance to ensure accountability to both the organisation and investors.

Corporate GovernanceInvestor relations
Klarna HQ

Get to know our culture

With offices around the world, our global team blends start-up energy with a drive to create bold, impactful change and redefine money management.

Want to find out more?

Learn more about our latest news or how to contact us.

Customer service

Get help with an order, find FAQs and more on our Help page.

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Merchant support

Are you a merchant working with Klarna? Find FAQs and support for your business.

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Authority requests

If you represent a legal or regulatory authority and require information, please contact us here directly.

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Privacy

We’re dedicated to providing a safe and trusted experience, keeping your personal and financial information secure and private.

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News

Stay up to date with the latest news from Klarna. Access Klarna's press releases and press kit.

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Copyright © 2005-2026 Klarna. Klarna Financial Services UK Limited is authorised and regulated by the Financial Conduct Authority (“FCA”) for carrying out regulated consumer credit activities (firm reference number 987889) and the provision of payment services and the issuing of electronic money under the Electronic Money Regulations 2011 (firm reference number 1021834). Incorporated in England (company number 14290857), with its registered office at 10 York Road, London, SE1 7ND.

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