Hej, we’re Klarna
We’re here to set the new standard for how people shop and pay—proudly Swedish.
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Smarter shopping starts here
At Klarna, we're redefining the shopping experience to help people get more for their money. Here’s how:
Pay your way: Choose how you want to pay with our customisable payment options.¹
Save as you shop: Stay on top of your spending, set budgets and enjoy a range of other smart features.
Protect your data: Keep your data safe using advanced encryption and 24/7 fraud monitoring with Klarna.
¹Klarna's Pay in 3/Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Ts&Cs and late fees apply.
Our history
Made in Stockholm
Three young Swedish entrepreneurs had a brilliant idea back in 2005—but not the best name. Kreditor became Klarna in 2010.
Unicorn status unlocked
In 2012, Klarna reached a significant milestone with a $1B+ valuation, recognising our rapid growth and market impact.
Klarna's family grows
In 2014, Klarna acquired SOFORT, creating Europe’s fastest-growing online payments group.
A bold new era
In 2017, Klarna transformed from blue to bold pink, and secured a full banking license, expanding our capabilities to serve customers.
The Klarna app arrives
Launched in 2018, the Klarna app provides users with tools for smarter shopping, budget management, and seamless payments across online and in-store experiences.
The smart spending leader
As of 2025, Klarna is a leader in digital payments, serving 93m consumers and 675k partners, processing 2.9m daily purchases - offering flexible payments, cashback and savings tools.
The numbers don't lie
93m
active consumers
675k
merchants
2.9m
transactions per day
26
countries supported
Trusted by the world's most loved brands
Meet the board
The board is Klarna’s top decision-making body, overseeing strategy, operations, and corporate governance to ensure accountability to both the organisation and investors.
Get to know our culture
With offices in 11 markets, our global team blends start-up energy with a drive to create bold, impactful change and redefine smarter spending.
Want to find out more?
Learn more about our sustainability efforts, latest news, and how to contact us.
Customer service
Whether you need answers to frequently asked questions, or help with order inquiries, find it all on our customer service page.
Merchant support
Whether you need answers to frequently asked questions, help with order inquiries, or merchant support, our merchant support page has the resources you need for your business.
Authority requests
If you represent a legal or regulatory authority and require information, please contact us here directly.
Feedback
Tell us about your experience with Klarna via
. We value your input and read every response.Privacy
We’re dedicated to providing a safe and trusted shopping experience, keeping your personal and financial information secure and private.
Press
Stay up-to-date with the latest news from Klarna. Access materials like our press kit, company info and image library.
Shop smart with Klarna today
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