Boost your brand with Klarna CSS
Save up to 20% on cost per clicks and improve ROAS. Switch to Klarna’s comparison shopping service (CSS) and benefit from a premium Google CSS Partner.
Enjoy the stronger bid and savings
Host shopping or product listing ads (PLAs) with Klarna CSS, and skip Google's cost per click (CPC) bid markup.
Gain stronger bids
Better ad placements
Higher rankings
Improved click-through rates
Increased profitability
Gain a wider reach
Boost performance and enjoy more exposure with Klarna CSS.
Win over new buyers
Let customers know they can shop with Klarna—add our ‘By Klarna’ tag to your brand across product listing ads.
Increase brand exposure
Klarna CSS will display your entire product listing on our comparison shopping page for free, giving your brand more visibility in customer searches.
Stronger bids
The full spend of your Google shopping budget goes towards gaining the higher bid, ensuring a more prominent search position—and higher click-through rates.
Self-serve solution
Enjoy full control of your campaigns and keep your data secure. Easily switch to Klarna CSS with simple integration and no disruption to live campaigns.
Is Klarna CSS right for your brand?
Learn about how Google shopping ads or product listing ads work, and what our comparison shopping service can do.
Trusted by merchants of all sizes
How Klarna CSS works
Google Shopping charges a CPC markup when entering a bid auction. By using Klarna CSS, you can display shopping ads in the search engine page with a stronger bid.
Stronger bids
Optimize your Google Shopping ads. Enter auctions with your full ad spend and avoid the service markup fee.
Attract high-intent shoppers
Add the ‘By Klarna’ tag to your brand across PLAs, so customers know they can use Klarna at your store.
Extra visibility
Your entire product listing will be displayed on our comparison shopping page.
Frequently asked questions
Want more info on Klarna CSS or how to get started? Find your answers below. For further help or troubleshooting, please Merchant support.
The Google CSS program was introduced in 2017 when the EU Commission fined Google for breaching anti-trust rules by giving its own comparison shopping service a prominent placement, while demoting rival services. This incentive enables third-party hosts such as Klarna to offer cost savings, attracting merchants away from Google Shopping CSS in Europe.
The Google Comparison Shopping program is available in the UK, Switzerland, plus the European Economic Area (Austria, Belgium, Czech Republic, Germany, Denmark, Spain, Finland, France, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Sweden and Slovakia).
Yes. You can continue to access your Merchant Center and keep all campaigns, data, stats, and quality score with no change. If you require a new account set-up, there would be a learning period of up to two weeks.
Klarna offers a self-service hosting solution and does not provide campaign statistics support. Google still offers first-line troubleshooting support via email, chat, and phone.
Yes. Google now supports markets outside the CSS program, allowing merchants to consolidate their activity into a single Merchant Center account for seamless product listing ad management. Any activity in the rest of the world will remain under Google Ads, and is not subject to the advantages of a third-party Comparison Shopping Service.
Ready to gain the stronger bid?
Save now and boost your shopping ads performance.