Maximise your CPC and boost product listing ad performance.

Currently available in 21 markets across the European Economic Area: Austria, Belgium, Czech Republic, Germany, Denmark, Spain, Finland, France, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Sweden, Slovakia, plus Switzerland and the United Kingdom.

You can use as many Comparison Shopping Service providers as you like, giving you flexibility in how you manage your campaigns and product feeds. For example, you can switch over specific markets or accounts, and we can also open a new By Klarna merchant centre for you to use for secondary campaigns.

Yes. You can continue to use your merchant centre and keep all campaigns, data, stats and quality score with no change. If you require a new account set-up, in this instance there would be a learning period of up to two weeks.

Klarna offers a self-service hosting solution and does not provide campaign strategy support. Google still offers first-line troubleshooting support via mail, chat and phone as per usual to everyone.

Yes. Google now supports markets outside the Comparison Shopping Service program allowing merchants to consolidate their activity into a single Merchant Center account for more seamless product listing ad management. Any activity in the rest of the world will remain under Google Ads and is not subject to the advantages of a third party Comparison Shopping Service.