Creator Platform

Optimize your influencer marketing

Klarna's Creator Platform helps merchants find the right influencer partners, collaborate with them, and then track and optimize these relationships with insights into performance metrics. Brands using our platform see:

sales uplift from influencers.

reduction in time spent managing influencers.

Are you a creator? Learn more

here

Used by some of the world’s leading brands

Benefit from one of the fastest growing customer acquisition channels

8x

ROI driven by influencer marketing.

49%

of consumers depend on influencer recommendations for purchase decisions.

$14B

in influencer channel investment in 2021 (up from $3B in 2017).

Scale influencer marketing with a performance-driven solution

With our Creator Platform, brands can level up their influencer marketing programs and more easily invite and find influencers, collaborate via direct messaging and track campaigns. Our team of experts can help you get started with the platform, advise on how to strategically increase earnings, and on how to get more out of the creative partnerships.

Invite current influencers and find new ones

Manage all your relationships on one platform. Search based on a variety of criteria including category/interest, channel, followers, historic performance, and more. Access an additional 500k creators in our global influencer search.

Collaborate directly within the platform

Incentivize creators via commission rates. Enable creators to request specific products. Collaborate and coordinate through direct messaging, keeping track of everything in one place.

Track performance and optimize campaigns

Measure performance by influencer, channel, and product. See traffic, sales, and all other key KPIs on your dashboard. Use data to reinvest in high-performing influencers.

A luxury retailer's success story

Mirta is an Italian e-commerce store launched in 2019, specializing in luxurious artisanal handcrafted handbags and accessories. They launched globally, and leveraged the Klarna Creator Platform to help them grow their traffic, brand awareness, and revenue within the targeted regions.

“Klarna Creator Platform is a great tool to maximize the potential of social media and niche communities. Since we started working together, we have seen great results in performance and driving sales—it has definitely played a significant part in the growth of Mirta."

- Alessia Primavera, Communication & PR Specialist at Mirta

Read the full case study

Helping merchants reach new heights

See the impact the Creator Platform is having with brands around the world.

Laura Cannavale, Senior Affiliate & Partnership Specialist at LUISAVIAROMA

"Since 2021 our partnership with Klarna Creator Platform (KCP) has grown and developed into a loving and effective one. Klarna's Creator Platform is clear, coherent and enables the transparency we were looking for. We can proudly and happily say that ever since implementing it, the ROI is exceeding our expectations."

Defne Ildiz, Global PR Director

“The Klarna Creator Platform has allowed us to identify strong partners and optimize the way the brand engages with creators, driving strong MoM performance helping us achieve our overarching goals.”

Alessia Primavera, Communications and PR Specialist

Sanja Rudinski, Head of Affiliate Marketing

“Klarna Creator Platform and team is helping us to achieve our goals and target ROI, expanding our brand awareness while saving us a lot of time internally.”

Sophie Williams, Brand Marketing Manager

“Klarna Creator Platform has revolutionized our influencer marketing strategy—we're able to track effectively how influencers are performing for us and measure ROI accordingly. The team is always directly on hand to support and always go above and beyond with any queries we have.”

Lucia Tibbets, Global PR Manager

"As a global e-commerce brand, we haven't found a better solution than Klarna's Creator Platform to track ROI and content performance, get insights, and optimize our influencer partnerships."

Annie Amusu, Affiliates & Acquisition Manager at Liz Earle

"Klarna creator platform's ease of use is remarkable and made creating affiliate influencer marketing a breeze. The scorecard feature is extremely helpful, as it provides affiliate-led insight on content creators so we can make better marketing decisions."

Elin Mohlander at Residus

"The Klarna Creator Platform has made it easier for us to find and reach out to new and relevant influencers and to get a better overview of their performance and important KPIs. This platform has saved us a lot of time and makes it possible for us to work more efficiently."

David Olsson, Social Media Marketing Specialist at LYKO

"I’ve looked through lots and lots of software, but this type of product where I can combine influencer and affiliate marketing does not exist elsewhere, which allows us to automatically aggregate conversion data and content from all our initiatives in one place and optimize our performance based on it."

Want to drive better results with your influencer marketing?

Choose your language and region

Klarna is available around the world with a variable offering, choose one that suits you best.

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