Convert qualified traffic with Brand and Product Search
Let millions of shoppers discover your brand and products. Join Klarna’s powerful search engine and comparison shopping service.
Market-leading conversion
Every month, we send more than 35M clicks to our partners through Klarna’s search and compare features—with an average conversion rate of 7% to 10%.
Get discovered by others
Our search and compare features are created for retailers of all sizes.
93m
shoppers are already searching for your products with Klarna.
+ 45%
higher purchase frequency than average consumers.
+ 42k
merchants listed on our comparison shopping service.
Built for all brands
Whether you’re a big retailer or growing, our search and compare features can put your products in front of millions of active shoppers.
How it works
Klarna's powerful search engine lets you reach active shoppers through prominent placements in our ecosystem.
Website
Reach consumers at key moments in their shopping journey.
Klarna app
Connect with over 28M of our highly engaged app shoppers.
Product listing
Klarna's powerful search engine lets you reach active shoppers through prominent placements in our ecosystem.
Frequently asked questions
Want more info on Klarna’s search engine and comparison shopping service? Find your answers below. For further help or troubleshooting, please contact Merchant support.
Our search and compare features are currently available in 6 different markets, with more to come. You can get started now in the US, UK, Sweden, Germany, Denmark, and Norway.
All you need is a product feed to join Search and Compare.
A product feed is preferred, as it provides more accurate consumer matching. However, we can crawl your website for the necessary information—this approach will require more time and maintenance.
Just a few days. Once we receive your product feed, our team reviews it before pushing it live.
No, this is not a requirement.
Attract top quality traffic with Klarna
Showcase your listings to millions of shoppers who’re ready to buy.