Search and Compare
Convert qualified traffic to your shop
Let consumers discover your business with ease by showing your products to our millions of shoppers. Join Klarna’s powerful search engine and comparison shopping service.
35M+ clicks to partner sites monthly
7-10% conversion rate
Fair ranking
Products are ranked by popularity, which is based on what shoppers are searching for. Not by ads. This builds trust with your consumers.
We then provide all the information a consumer wants, like delivery and stock availability, for them to make the best purchase decision.
How it works
Discover Klarna's powerful search engine and reach shoppers actively searching for your products across prominent places in our ecosystem.
Web
Reach consumers at key moments of their shopping journey.
App
Connect with over 28M of our highly engaged app shoppers.
Product listing
Showcase all relevant information about your products to consumers that are ready to buy.
No upfront investment
Get the best of Cost per click (CPC) and only pay per performance with a flexible model that fits within your budget. No forced bidding with fixed category based pricing.
Be at the right place at the right time
Created for retailers of all sizes.
35M +
Active shoppers are already searching for your products with Klarna.
+ 45%
Higher purchase frequency than average consumers.
28,000 +
Merchants listed on Klarna’s comparison shopping service.
Questions?
Questions on Klarna’s search engine and comparison shopping service? Find your answers below. For any further help, please see our Klarna.docs page or reach out to our team.
All you need is a product feed to join Klarna’s comparison shopping service.
A product feed is preferred as it helps provide you with more accurate matching of consumers. However, we can crawl your website for the information needed. This approach would take more time and requires maintenance.
All products are ranked from lowest price to highest price and then ranked by popularity. Popularity is based on what shoppers are searching for, not dictated by ads. That’s fair to all and consumers love it, which is why they choose to shop with us. We can offer other options for enhancing your listing and visibility.
Just a few days. Once we receive your product feed, our team reviews it and then is able to push it live.
No, this is not a requirement.
Attract top quality traffic today with Klarna
Showcase your listings to our millions of shoppers that are ready to buy.