Boost your business with Klarna
Attract, convert, and retain customers with flexible payment options and performance-driven marketing.
85M
global shoppers.
575K
retail partners.
2.5M
daily transactions.
Trusted by the world's most loved brands
Payment and marketing solutions that make an impact
For businesses of all sizes
Payment solutions
Offer Klarna's buy-now-pay-later products, like Pay in 4, Pay in 30 days, and Financing to give your customers the ultimate flexibility and keep them coming back for more. Once you become our partner, we'll continually drive new customers to you from our app, website, and other channels. For businesses of all sizes.
23% increase in average order value
20% increase in conversion
Up to 40% of Klarna sales come from new customers
For enterprise
Marketing solutions
Turn our high-intent shoppers into loyal customers with performance-driven marketing solutions. Leverage AI-powered technology to deliver shoppable content that sells. Optimize your campaigns to meet your marketing goals and drive profitable growth. For businesses with annual sales of $3M and up.
40M high-intent US shoppers
Up to 70% increase in revenue
Up to 25% increase in return on ad spend
Meet the world’s greatest shoppers
We create omnichannel marketing plans that put your brand in front of Klarna's highly engaged customers. Our retail partners see up to 40% of Klarna shoppers are new to their brand.
40M
shoppers in the US (and growing).
70%
are Gen Z and Millennial.
45%
higher purchase frequency than the average shopper.
Get started with our partners
Boost your store's sales and shopping experience by integrating Klarna through our partners. Quick, easy, and no coding needed.
Recommended partner
Stripe
Stripe is a global payments and financial infrastructure company that helps businesses grow profitably. Available on major partners, like Shopify, WooCommerce, Instacart and more.
• No-code integration
• Accept payments in countries globally
• Support custom targeting and A/B testing to optimize conversion
What our retail partners are saying
Jeff Gennette, CEO at Macy's
"Customers, particularly younger ones, were asking for a buy now, pay later option...If we didn't have it, they might have gone elsewhere... 40% of shoppers using Klarna were new to Macy's."
Carolyn Bojanowski, SVP & GM of E-commerce at Sephora US
"A trend that we are seeing a lot of success with is Klarna. This idea of having flexibility in payments is super important and something we want to offer to our clients."
Helen Keighley, UK Affiliate Manager at Made.com
"The level of traffic and new customers Klarna has helped us to acquire via our affiliate partnership is particularly impressive. We value Klarna as a key partner for capturing new audiences and we're excited to see our partnership grow."
Explore tools for your business
Less than $3M annual sales.
More than $3M annual sales.